Google is now rebranding its local SEO product to Google Business Profile. If you have your business(es) setup and verified with Google My Business, it’s important to know that changes are currently underway. Google has rebranded Google. My Business to Google Business Profile and are planning to make major changes […]
On a slow news day (distressingly infrequent lately), you will likely hear of the latest ruling, filing, or court injunction filed against one of the big tech giants. Most developed jurisdictions in the world have rolled out, or are introducing, more strict personal data protection laws. European courts have declared […]
You have heard of Google My Business, right? (no way you got to this point if you haven’t). Then you have probably heard Google My Business is now Google Business Profile. Other than the rebrand, there haven’t been too many significant changes with Google My Business this year…GBP I mean. […]
Now here is a controversial topic. Nearly every website we work on is using Google Analytics to measure website engagement and leads. It is the core of how we operate at Ontario SEO and informs nearly every advertising and SEO decision we make. A couple of recent rulings in the […]
Well what can I say? 2022 has start off in so many unexpect ways that I am quite delay on writing this year’s round-up of our digital marketing predictions. Certainly didn’t roll out quite as expected, and at this point, we are all learning to just roll with the constant […]
2021 was a tumultuous year, so investors and digital marketers were keen to hear the results of the advertising giants, Google, and Facebook. Both Google and Facebook posted record earnings for the year but the evolving landscape of online privacy, FCC rulings, and name changes are possible challengers to this […]
Web browsers from Apple and Firefox have already block third-party cookies by default and Google is said to be following suit soon. Originally, Google share in a blog post that it would end third-party cookies in 2022 but that has now been push until 2023. Many in the digital advertising […]
LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows listeners to connect with leading professionals. The podcasts range in topics from recruiting, technology, and mental health in the workplace. […]
Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United. States, with more countries to be added at a later date. This is a new ad format that is ideal […]
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with high-quality websites. Its 2021 Webspam and Ads Safety Report shows Google’s latest efforts to remove spam and publicly shares, for […]
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been access from China. TikTok’s official stance is that U.S. data is kept in the U.S., but leak audio tells a […]
