LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows listeners to connect with leading professionals. The podcasts range in topics from recruiting, technology, and mental health in the workplace. LinkedIn’s Podcast Network The network will consist of podcasts created by LinkedIn’s in-house news team along with professional experts. LinkedIn shares professionals like Jonathan Fields, Mita Mallick, and Dee C. Marshall will be a part of the pilot. LinkedIn is differentiating itself from other podcast platforms as it’ll utilize its social platform in conjunction with the podcast. After listening to the podcast, hosts will continue the conversation through posts.
Vehicle ads are currently in beta testing
The good news is that you won’t have to download a separate podcast platform to access these new shows. Podcasts will be accessible on major podcast platforms like Apple Podcasts and Spotify and LinkedIn. Why We Care Podcasts continue to expand and are no longer just to hear about political news, celebrity gossip, and true CIO and CTO Email Lists crime theories. Businesses are continuing to use this digital platform to connect and engage with their audience. LinkedIn is targeting its own global community and creating content that is aim at its professional user base. This medium is evolving into a strategy to communicate with potential customers. As a business owner, LinkedIn can play a key role in a social media marketing strategy. Our team is well-verse in LinkedIn strategies and advertising. Let us help you build better engagement for your unique business.
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According to Google, 89% of buyers research their vehicle online before making the purchase. 16% of new car buyers purchased their cars online last year (up from 1% three years prior). This trend will continue to increase, and this new ad format can allow buyers to find, compare, and purchase vehicles more easily. These new vehicle ads will be CZ Leads visible to potential buyers with high intent which could translate to more conversions. In beta testing, Google says that advertisers who used vehicle ads in conjunction with their existing Search campaign saw a 25% average increase in conversions. One drawback of this ad format, is that it will almost certainly require an inventory feed that is directly tied in to the dealership inventory system in order to remain compliant with OMVIC.
