“Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs

August 26, 2023

U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been access from China. TikTok’s official stance is that U.S. data is kept in the U.S., but leak audio tells a different story of TikTok employees having access to non-public data. “It is clear that TikTok poses an unacceptable national security risk due to its extensive data harvesting being combine with Beijing’s apparently uncheck access to that sensitive data.” Said Carr. TikTok’s Response To avoid being remove from the two major platforms in the American market, TikTok has promise to move all U.S. user data to Oracle servers and delete all U.S. data from their company servers.

Frankly, the calls for a ban on

Chinese-based TikTok are awfully ironic since U.S. base tech companies seem to have nearly unlimit freedom. When it comes to harvesting U.S. user data. With understanding of the seriousness of national security, banning an app like TikTok is a strict precedent to set that threatens to open up to a ban on any app developed outside U.S. borders. I think Accounting Directors Email Lists everyone would be well served to avoid this type of scenario. Why We Care Short-form video streaming has become a huge player in the world of digital content consumption. And with the emergence of Instagram Reels and YouTube Shorts it’s only going to grow from here. TikTok being the leader of this burgeoning trend carries a good amount of potential for brands to create a persona their customers can engage with. Any U.S. ban on.

 

C Level Executive List

TikTok would severely limit

The branding potential of the platform, and in turn eliminate a very real opportunity for certain brand types. The fallout from this ban request is something that should be monitored by marketers and brand strategists alike. It’s certainly something we are keeping our eyes on. When you’re considering long-term success on Google’s platforms like.  Search and Google Ads. A priority should be creating a spam-free site and experience for users. Don’t get hit by CZ Leads  future spam and quality updates. Work with a marketing agency that will put your customers first and knows the ins and outs of creating spam-free websites and policy-approved digital advertising.  The report highlights the efforts that Google is going to remove or block advertisers that do not comply with their advertising policies. Which can make advertising for specific industries. Like medical or financial services, difficult to navigate.

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