The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with high-quality websites. Its 2021 Webspam and Ads Safety Report shows Google’s latest efforts to remove spam and publicly shares, for the first time, the name of its AI-based spam prevention system, SpamBrain. What is SpamBrain? While the use of AI to fight against spam isn’t new, the SpamBrain definitely is. Google’s 2021 Webspam report showcased the name for the first time even though the system was launched in 2018. The AI-based system is responsible for detecting and neutralizing existing and new types of spam. They also shared that SpamBrain is built to evolve with new types of spam that will appear in the future. Improvements Made by SpamBrain.
There are ‘bad actors’ that can impact the competition
Here’s how Google’s SpamBrain helped to improve the search experience 70% reduction in hacked spam sites 75% reduction in gibberish spam on hosting platforms Kept more than 99% of searches spam-free Google Takes on ‘Bad Actors’ in Advertising In its latest Ads Safety Report, Google highlights how they are continuing to work on removing ‘bad CEO Email Lists actors’ from the paid space. Overall, Google blocked or removed 3.4 billion ads in 2021. They also tripled the number of account-level suspensions last year for advertisers. The company has seen an increase in sophistication from bad advertisers by them using a variety of tactics to minimize detection. A specific challenge they are facing is when thousands of accounts are created by one advertiser, simultaneously, and are using cloaking and text manipulation to show ad content that is different from what a user sees compared to Google reviewers.
Safety Report Here are the policies that
Google enforced the most in that resulted in ads blocked or removed. Abusing the Ad Network million Adult Content million Trademarks million Inappropriate. Content million Gambling and Games million Healthcare and Medicines million Financial Services million Copyrights million. When it came to enforcement of pages from publishers, Google Ads blocked or restricted 1.7 billion publisher pages. The top three categories for removal were CZ Leads sexual content, dangerous or derogatory, and weapons promotion and sales. Why We Care Google is continuing to fight against spam and ‘bad actors’ so that their search results are high-quality. The numbers are huge but when compared to just how many websites, links, and ads are served on the internet daily, Google has made just a dent. With AI-based spam prevention, it will become harder to bypass.
