Well what can I say? 2022 has start off in so many unexpect ways that I am quite delay on writing this year’s round-up of our digital marketing predictions. Certainly didn’t roll out quite as expected, and at this point, we are all learning to just roll with the constant changes. So without further ado, here are my predictions for what is up and coming (and what you need to watch out for) in 2022. Here are the top digital marketing trends we are watching this year: The [slow] death of 3rd party cookies Loss of personalize advertising Rising ad costs The decline of Google Analytics “Wait! This is all sounding kind of depressing isn’t it?” EAT more The astronomic rise of short-form video SERP refinements Meet BERT Google My Business Transitions Google Ads Social Commerce LinkedIn.
Both companies saw their advertising
The astronomic rise of short form video More legal troubles for Facebook & Google The ‘trendy’ stuff VR/AR NFTs Influencer Marketing Jenna’s Wild Predictions 1. The [slow] death of 3rd party cookies Firefox start blocking third-party cookies in 2013. Safari was not long after. And Microsoft has already made “Do Not Track” the default President Email Lists setting in Internet Explorer, while Edge allows you to set your level of “protection”. Wait, what is a cookie? A cookie is a small snippet of code that is store in your web browser when you visit a website. Third-party cookies are create by domains that are not the website you are actually visiting. They are usually use for advertising.
Their successes won’t be diminishing any time soon
But what is going on with Google Chrome? In February of last year, Google announce it would phase out the use of 3rd party cookies by . Fast-forward another year and that timeline has been move to. So yes, 3rd party cookies are going away….slowly. Many digital advertising platforms are completely reliant on 3rd party data. This slow phase-out gives advertisers more time to build alternative options. The big push now is to ensure your website is tracking first-party data. And then there is the small issue of changing our entire approach to advertising online (see next section).The data you collect from user segmentation will help you identify customers. You can use the insights you’ve gained to start identifying customers. Software is available and more is coming that will help you create IDs.
