Now here is a controversial topic. Nearly every website we work on is using Google Analytics to measure website engagement and leads. It is the core of how we operate at Ontario SEO and informs nearly every advertising and SEO decision we make. A couple of recent rulings in the UK have decided that Google Analytics violates the regulations imposed by GDPR legislation. While the digital marketing world has been fairly quiet on this issue, our international clients are certainly watching this closely. I know international businesses who are impacted by these decisions are actively exploring alternatives to Google Analytics (spoiler alert, there are not many free alternatives).
This presents new challenges
I expect will bring some significant changes in our core approach to website analysis. But hey, maybe Google will have time between court hearings to solve this one too. Stay tuned on this one folks. 5. EAT more Ok, enough about the stuff you can’t control! Let’s dive into something you can. In the last few years, there has been a growing focus on CMO Email Lists understanding the source and validity of information online. Google knows this is important to you, and several search algorithms updates and new SERP features reflect this. What is EAT? Expertise, Authority & Trust. While we know that “EAT” is not a direct ranking factor, and we don’t exactly know how Google’s algorithms evaluate expertise, authority, or trust, we do have a good sense of what “good EAT” looks like.
Google and Facebook have yet to deliver
Google has told marketers to pay attention to Google’s Quality Rater Guidelines. And all advertisers would do well to heed Google’s suggestions. Improving your EAT should always start with ensuring you have really high-quality content that answers a user’s query, alongside a website with a strong foundation of technical SEO. But here is a few more things you can consider: Credibility of Authors Newer Google patents show that the algorithm will now evaluate author credibility. There are a few ways this may be evaluated including A track record in the topic area (published online of course) Number of content pieces published by the author Length of time from last publication User ratings on the published content or similar content by the author. We have some ideas on how to leverage this idea. Want to know more? Reach out! Co-Occurrences Your website is quite simply not enough anymore.
