Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United.  States, with more countries to be added at a later date. This is a new ad format that is ideal for automotive dealership owners who are looking to appear in Google more easily. What Are Automated Vehicle Ads Currently, if you are advertising through.  Google Ads you would have the choice to run specific campaigns of certain brands of cars that you carry or generic ads that promote your particular dealership. With automated vehicle ads, you can now promote your entire vehicle inventory to potential buyers through.  Google’s search engine. Automated vehicle ads from Google .

Ads you would have the choice

When someone searches for a vehicle, the ads will show an image of the vehicle along with.  The make, model, price, mileage, and the advertiser’s name. When someone clicks on the ad, they are taken directly to the vehicle’s page on the advertiser’s site. From there, the user can learn more and advertisers can determine which actions on the page they CFO Email List wish to measure as goals. This format is only available for new and used vehicles but not for vehicle accessories, parts, tires, or services. How to Start Running Automated Vehicle Ads Advertisers who are looking to take advantage of these new automated vehicle ads first need to have a Google Merchant Centre account. Once you’ve created an account, you can then create a vehicle inventory data feed.  To promote your entire inventory to potential buyers through Google.


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Because the information for the ads

That account can then be used to run smart shopping campaigns in.  Google Ads which will show the vehicle ads. The platform does have specific guidelines and policies for the images used in the vehicle ads. When you are collecting images to start creating ads, make sure to have images that don’t have watermarks, logos, or texts in them. Google will also decline ads that have placeholder images and possibly modified license plates. Google CZ Leads recommends images that have limited dealership branding, are front-facing, are high quality, and have minimal backgrounds. Because the information for the ads is pulled from Google Merchant Centre, advertisers will be able to track metrics such as clicks to help gauge performance. Should you Invest in Running Vehicle Ads.

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