The subject line is the first thing your email recipient sees, so it’s important to make it count. A well-written subject line can increase your open rate by as much as 50%. The Basics of Writing Email Subject Lines There are a few basic principles to keep in mind when writing email subject lines: Be clear and concise. Your subject line should give the recipient a clear idea of what the email is about. Avoid using vague or ambiguous language. Be specific. The more specific you can be, the more likely your email is to be opened. For example, instead of saying “New blog post,” say “5 Tips for Writing Better Email Subject Lines.” Use keywords. If you’re sending an email to promote a product or service, be sure to include relevant keywords in the subject line.
This will help your email show up in search results
Keep it short. The ideal length for an email subject line is 60 characters or less. This is because most email clients will truncate subject lines that are longer than this. Beyond the Basics In addition to the basic principles, there are a few other things you can do to write email subject lines that Image Masking Service convert: Use power words. Power words are words that evoke emotion or action. Some examples of power words include “free,” “new,” “limited time,” and “urgent.” Create a sense of urgency. Using words like “now,” “today,” and “limited time” can create a sense of urgency, which can lead to more opens. Personalize the subject line. Addressing the recipient by name or using their company name can help to personalize the subject line and make it more likely to be opened. Use emojis.
Emojis can be a great way to add personality
Interest to your subject line. However, use them sparingly and make sure they’re relevant to the content of your email. Examples of Effective Email Subject Lines Here are a few examples of effective email subject lines: “New Blog Post: 5 Tips for Writing Better Email Subject Lines” “Free eBook: How to Increase Your Email Open Rates by 50%” “Limited Time CZ Leads Offer: 25% Off Your Next Purchase” “Urgent: Your Account Is About to Expire” “Hey [Name], I Need Your Help” Conclusion Writing effective email subject lines takes time and practice. However, by following the tips in this article, you can increase your chances of writing subject lines that get your emails opened. Bonus Tips A/B test your subject lines. This is the best way to see what works best for your audience. Send out two different versions of the same email with different subject lines and see which one has a higher open rate. Track your results. Once you’ve sent out an email, be sure to track the open rate and click-through rate.
