How to Write Email Subject Lines That Don’t Suck
The subject line of an email is the first thing your recipient sees, so it’s important to make a good impression. A well-written subject line will help you get your emails opened, which is essential for email marketing success. Here are some tips for writing email subject lines that don’t suck: Be clear and concise. Your subject line should give your recipient a clear idea of what your email is about. Avoid using vague or ambiguous language. Use keywords. If you’re sending an email about a specific product or service, use keywords that your recipient is likely to be searching for. This will help your email show up in search results. Be personal. If you can, personalize your subject line with your recipient’s name or location. This will make your email feel more relevant and increase the chances of it being opened. Use numbers. Numbers are attention-grabbing and can help to increase open rates. For example, you could use a number to indicate a discount, a sale, or a limited-time offer.
Use a call to action.
Tell your recipient what you want them to do with your email. For example, you could ask them to click a link, open an attachment, or reply to your email. Keep it short. The ideal length for an email subject line is 50-70 characters. This is the maximum amount of space that most email clients will show in the inbox. Avoid using all caps, exclamation points, or other excessive punctuation. These can make your subject line look spammy. Test different subject lines. The best way to find out what works for your audience is to test different subject lines. Send out a few different versions of the same email with different subject lines and see which one gets the best open rate. Here are some examples of good email subject lines: Your order has shipped! 50% off your next purchase New blog post: How to get more traffic to your website Free webinar: How to grow your email list [Your name]’s birthday is today! By following these tips, you can write email subject lines that are clear, concise, and attention-grabbing.
This will help you get your emails opene and increase
Your email marketing success. Here are some additional tips for writing email subject lines: Use strong verbs. Verbs can help to create a sense of urgency or excitement in your subject line. For example, “Get 50% off today!” is more likely to be opened than “50% off.” Use superlatives. Superlatives like “best,” “fastest,” and “newest” can help to make your email sound more appealing. For example, “The best new email marketing software” is more likely to be opened than “New email marketing software.” Use humor. A little bit of humor can help to make your subject line more memorable. However, be careful not to use too much humor, or your subject line could come across as unprofessional. Use emojis. Emojis can be a fun and effective way to add personality to your subject line. However, use them sparingly, or your subject line could look cluttered.
