Google made a number of new product announcements at their annual Search On event. New Google Maps Features Wildfire boundaries Google will now show wildfire boundaries in Google maps, in, “real time in critical moments”. The fire boundary maps will include details of the fire as they are updated. Tree canopy insights A new Google maps feature that will provide insights into where trees can be planted in urban areas to reduce urban warming. Google sees it as their role to, “help more places respond to climate change”. Currently this feature is only available in US cities. Google’s MUM MUM, or Multitask Unified Model, is a significant update to Google’s search engine technology, allowing the search engine to get closer to addressing complex user queries with fewer searches.

Google app only but will coming

This form of multimodal machine learning that can search and aggregate across formats. Text, images, video etc  and make implicit connections between them. MUM is 1000 times more powerful than its predecessor.  BERT and is trained in 75 different languages. Google Lens feature enhancements Updates to Google Lens will allow users to Chairman Email Lists combine visual and text inputs for search. Instant shopping Shop straight from the SERP. This feature is currently available in the soon to Chrome. Things to Know page.  MUM allows Google to aggregate information in much more deep and complex ways. Some queries will now display suggestions of other topics to explore. An example of Google’s” Things to Know” result in SERP – Ontario SEO Refine or Broaden search MUM will also allow better suggestions for broadening or refining user queries.


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“About This Result”

An example of” Refine this Search” in the Google SERP. Ontario SEO An example of “Broaden this Search” in the Google SERP. Ontario SEO More visual browsing MUM’s ability to integrate information across a variety of formats has enhanced features like visual browsing. An example of improved visual browsing in Google’s SERP. Ontario SEO CZ Leads Related topics for video Related topics for video searches in Google’s SERP. Ontario SEO Google Shopping Graph Improvements to the Google Shopping graph will now allow more instant shopping experiences using Google lens. Google now has more that 24 billion products indexed. We were wondering what they were up to when they made shopping ads free. Look for new features to come like an “in-stock” filter for local retailers.

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