The holiday season is always a busy time of year with year end reporting and new year planning, all while trying to maintain and manage your marketing efforts. In the digital marketing industry, which never slows down, the holiday season is no different! Search engines are still constantly making algorithm changes and digital advertising platforms are implementing new updates. While this can be an exciting (and sometimes stressful) time of year, this holiday season, the team at Ontario SEO have put together the 12 Days of SEO to help bring a little joy to each of your days leading up to Christmas. While there aren’t three French Hens, two turtle-doves or a partridge in a pear tree, there are valuable gifts to help enhance your SEO initiatives and ensure you remain visible online during this important time of year.
Be Human On the first day of SEO
We remind you to always be human. When writing content for your website, it is extremely important that you are writing for your target audience, not search engine crawlers. While it is tempting to create over optimized pages in hopes that it will rank better on Google (which it wont), you will end up frustrating and losing website visitors Dubai Phone Number List and potential customers as over optimized content is painful to read. Don’t Chase the Algorithm On the second day of SEO, we remind you to stick to the fundamentals and to not chase algorithm updates. Google makes changes to its algorithm between 500 to 600 times per year! Chasing these updates or making drastic changes is not sustainable nor is it recommended.
Stick to SEO best practises
Create valuable content and provide a good user experience. Speed Test On the third day of SEO, we assure you that your website speed is more important than ever. Website visitors’ attention span is becoming shorter and shorter, so investing in a fast user experience not only prevents you from losing potential customers, but could also CZ Leads help you see a boost in organic rankings. url-structure-matters On the fourth day of SEO, we provide you with some technical insights as technical SEO is an important part of the foundation of your website. Google does not read underscores, so it is important to utilize dashes in your URL structures. Write Smarter, Not Harder On the fifth day of SEO, we want you to know that sometimes less is more.
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