Google Plus continues to be a forgotten network for many users and companies that are unaware of all the advantages and benefits they can obtain on this social platform. Let’s not forget that Google is behind it, and that this social network is evolving towards the categorization of content and themes. This can sometimes be overlooked when assessing whether the effort is worth it and the truth is that from a practical point of view, many do not quite see what return there may be for their business. If we know how to get the most out of it, it may be interesting to consider a content strategy that helps gain visibility in your business and, by the way, not only within it. Of course, one of the projections of Google my Business* is, of course, Google Plus.

What Benefits and Advantages does Google Plus have for my business?

As we have talked about before, Google Plus is Google’s social network platform , where your company can provide valuable content for other users, groups, communities or companies. Google Plus has a wide network of thematic communities . If you choose those that interest your company the most and are aligned with the content that you can contribute, it is very certain that over time, in addition to obtaining quality Peru Mobile Number Database followers, Google will know that you are relevant to that information and will take it into account. for certain searches. This sounds great right? Google will index the content you generate and share in it and best of all, it will show it to your circles, to whoever searches for your topic or keywords that represent it. It is a less cannibalized channel, which means that there is still room to grow and with a good content strategy.


You can create collections and “categorize” your content

This in itself is something great, since collections are Google’s way of classifying and “identifying” the information that it then shows to users on this social network. If you do it well, as there is not much competition, it will be relatively easy to position yourself in the top positions of its internal search engine. You can analyze your evolution and results , know which articles have had the most reach and through which circles, so in the long run, it will help you channel your content more effectively. You can hold events Estonia Phone Number List for offline and online actions through the social platform, communicate them with your audience, geoposition them and invite your circles to participate. This tool is very powerful to generate relevance and interaction with your community. Who doesn’t have a gmail account? Remember that all users, just by having it.

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