What is conversational commerce?
Conversational commerce is characteriz by companies using new communication technologies such as chatbots integrat into messaging applications, the use of two-way SMS , and other voice assistants.
It allows professionals to ensure personaliz interactions with their customers, but above all to guide the exchange with customers and accompany them along the sales funnel during a session/conversation.
These conversations can be easily automat bringing efficiency and spe to the company. Furthermore, using these different customer relationship channels, sometimes in concert, leads to an overall improvement in the customer experience and allows operations personnel to analyze the data collect. Integrating a multi-channel sales strategy quickly accelerates the sales process.
In short, the principle of conversational commerce is to allow customers to complete all their purchasing actions in a single channel, without having to leave it to land on your website or an online payment platform. It is therefore important to identify in advance which conversational messaging is preferr by your targets to ensure the purchase of your products.
What are the different mobile channels us for conversational commerce?
SMS Business communication sms services via SMS has exploder in recent years. SMS Today, customers not only want to be inform. but also want to talk to companies through these popular messages. New legislation that forces companies to use 09 numbers has l to the birth of a new feature call Time2Chat.
Time2Chat SMS also known as conversational, is a mobile solution specially design for exchanges between brands and their customers. SMS This product combines voice and voice. SMS Benefiting from the native presence of , available on all phones even without an Internet connection, it combines a series of advantages for different uses (appointment confirmation, parcel delivery, etc.). Communicate with your users Canvassing Banned in 06 and 07 Good News for Brands? using a messaging system known and widespread among the public. Time2Chat offers a premium rate number, link to your business. Your customers will then be able to answer directly on the number (09) assign to you.
Some figures on conversational commerce
Recent studies show that conversational commerce has been well receiv by users, becoming part of their daily routine. SMS For example, they prefer to be bzb directoryF inform of the most important updates of their favorite service via , which they are much more likely to open than a traditional email. The engagement and sales rate seems to be constantly increasing. The proposition of an exchange channel and an “up-to-date” customer experience at their fingertips is very attractive. Its use seems to be root in customer habits.
