Introduction
In 2023, Arcep publish a new numbering plan, reshuffling the cards in the telecommunications sector. From now on, numbers 06 and 07 will be dicat to private individuals. This change of direction highlights new messaging services for all exchanges between a platform (brands) and the consumer.
At the time, the goal was to put an end to fraud. Therefore, smishing, and other types of unwant calls that were ruining the lives of mobile subscribers. But what if this strategy was also a new opportunity for professionals to fully enter the conversational age? Where are we today?
Thinking about a market with solid growth but unclear contours
The ARCEP (French Regulatory Authority for Electronic Communications, Post and Press Distribution ) has decid. From 1 January 2023, telephone numbers starting with 06 or 07 will be reserv exclusively for private individuals , for “interpersonal” use.
“The Authority reserves the use of numbers starting with 06 and 07 – which are permanently associat with a user in everyone’s mind – exclusively for interpersonal communication services .”
As stat in the Arcep press bulk sms master release on this decision , “ non-personal uses of mobile numbers will therefore move to other categories, such as the new category 09.
Why this change in numbering?
The use of notification messages has explod in recent years. By 2022, 60% of text messages sent in France will be notifications . This strong growth is accompani by new uses link to the immiacy implementing the strategy using sms of the customer/brand relationship. Among them, calls and short messages sent by companies via 06 or 07 numbers to confirm. Therefore, an appointment or a delivery, or to be able to make and receive a call on a temporary number.
Phone bzb directory Phishing. Therefore, Smashing A veritable epidemic of fraud has spread, forcing regulators to step in to better protect subscribers.
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