You know your business is great, your grandmother knows your business is great, and so do your customers. However, unless you get your brand evangelists to share their positive reviews about your business, you may be missing opportunities to expand your brand. You can have incredible marketing with persuasive product details, but unless you are backing up your brand claims your efforts may fall flat. The best way to support your brand claims is by sharing customer testimonials. Let’s take a closer look at how to make testimonials work harder (so you don’t have to). We are talking about the importance of taming testimonials in order to use them more effectively for on and offline marketing.
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We want to go beyond the question of whether or not customer reviews are important – because we all know they are. But not all reviews are created equal. Here are our go-to tips for tooting your own horn online. Brand building with customer Netherlands Phone Numbers List testimonial Don’t Let Your Great Impression Fade. Request a Testimonial Immediately. Attention spans are short and fleeting, so it’s important to get a customer’s feedback The Taming of very quickly after their interaction with your business. Not only is this the best time to seek a testimonial, but it should also be a fundamental part of your customer service enhancement strategy to ensure you are addressing feedback early and often.
When your customers boast about the great work
Send a thoughtful follow-up survey or short questionnaire seeking the answers you want, as soon as it makes sense. Be sure the time stamps on your testimonials are not long past their expiration dates. And don’t be shy about asking for updates to a customer’s testimonial, especially if they are returning time and time again for your glorious CZ Leads products and services. Ask For Specifics To Receive Better Testimonials Have you ever looked at someone’s website and seen a beautiful array of reviews, but as you look closer, you notice a lot of John Does and non-specifics that seem almost as if they’re made up? Of course you have, and no one trusts those testimonials because they could have come from anywhere. To avoid any moments of mistrust, you need to legitimize your testimonials with specifics.
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