An extremely efficient way to bring more results to your business is through specific campaigns, so taking advantage of a seasonal period to take action and boost your company’s sales can be great and very successful.
Want to know how important campaigns are for your business? Keep reading!
What are campaigns?
A campaign is a specific action that aims to generate results in the short, medium or long term. Therefore, they are a great way to measure the efforts made in a company so that the return brings advantages.
There are several different types of campaigns, each with a different objective and target audience. The model chosen depends on the company’s intention when developing a campaign.
When you start planning
a campaign, you need to think about the target audience, the persona, its main objective and, most importantly, its results for your business.
You also need to establish a budget for the entire campaign and its format: will it be a video? Sponsored? A commercial? You need to think about the best way to attract new customers and make them fall in love with your business.
Many of today’s market-leading brands started with specific campaigns and have become industry giants. For example, when you read the phrase “I love all of this,” which company do you think of? McDonald’s, right?
However, when executed incorrectly, the campaign can be a disaster, such as that of the Italian brand Dolce & Gabbana, which carried out an action with Chinese women trying to eat pizza with chopsticks, and were accused of racism.
Burger King also specializes in japan phone number data seasonal campaigns: every year they run a different Halloween promotion. In 2020, anyone who arrived at a restaurant with a broomstick would get a free Whopper.
Therefore, a well-executed campaign can define the future of your brand.
Types of campaigns
There are several types of campaigns, each with a different objective. Here are some of them:
Commercial campaigns
These types of campaigns have Проблема с наследием only one goal: to sell. They are based on the idea of convincing people to buy your product and/or service. In general, they present the main advantages of your brand and why it is superior to the competition.
These ads are more appealing, and cg leads may contain the price, payment method and company contact information, for example.
