An acronym for Search Engine Optimization – is a group of techniques that aim to place one or more landing pages among the highest results of the search engine.
Thus, through SEO techniques, it is possible to optimize the website so that it surpasses other websites that occupy the highest positions and becomes one of the first pages of results, thus attracting the attention of users with the most relevant content for their searches. So , how can you get your brand to the top positions? Keep reading and learn all about SEO!
Search engines are systems made
up of a series of Google algorithms that have the function of crawling, indexing and classifying web content to display it in order in users’ searches.
You can also call them search engines, search engines or search engines.
However, when we talk about search engines, we are not only talking about Google, but also Bing, Yahoo!, Baidu and other systems. Even YouTube and Pinterest, for example, can be called search engines, as we use them a lot to find content.
But of course Google stands out among them, because it has over 92% of the search market share.
Each engine has its own operating mode and classification criteria. But the ultimate goal is always the same: to offer the best answers to what the user is looking for.
How do search engines work?
Have you ever thought about all the things Google does every time you type in a search query? To return a list of pages that answer your question, there’s a long process — although it only takes a few seconds!
Search engines basically work in three phases:
1. Crawling
Initially, search engines crawl web uk mobile phone number data content. The ones who do this are robots or spiders – in the case of Google, they are called Googlebot. They follow the paths that the links point to, looking for new pages and updates.
2.Indexing
Then, the pages that have been well ranked are indexed. In other words, they go to the search engine, which works like a large library of web content.
There, pages are ordered according to the data obtained from the crawl, such as their loading time and their main keywords.
3.Ranking
Crawling and indexing processes Прошедшее несовершенное время occur all the time, so robots are always active to find and organize web content.
Although Google doesn’t reveal which factors are most important for its crawling and indexing algorithms, we know that there are more than 200, which means that there are many cg leads things to take into account in an SEO strategy and several details can make a difference.
