The festive shopping season presents marketers with a prime opportunity to increase brand awareness, generate leads and boost revenue. Commonly referreo as ‘the Golden Quarter’. The seasonal shopping period traditionally begins with Black Friday and concludes with the post-Christmas sales.
With many great AI tools
now at our disposal, ecommerce businesses have more opportunities than ever to attract new customers and reconnect with existing ones – especially as people are more cost-conscious in an uncertain economic climate.
Plus 89% of American consumers. agree that looking for deals, discounts, or promotions online is helpful and 75% find it enjoyable according to ‘The Future of Retail’ report.
1. Create Wish Lists
Many people make lists to help them with their seasonal shopping. It’s human nature to get a rush of satisfaction when an item gets crosoff!
So there’s an appetite for .wishlists from nearly half of middle east mobile number list consumers and it’s up to businesses to capitalize on that. Plus if you offer a wishlist or ‘favorites’ function you can encourage people to sign up and target them with relevant email campaigns.
Take IKEA as a great
example. The Swish. furnishing superstore knows that people like to browse and look at options on its website. So they offer a ‘Favorites’ function sms mailing management of a marketing campaign that enables people to create lists once they are logg in.
The page to encourage sign-ups simply uses the introduction text ‘Start organizing your dream space’ to get people start.
Remember to make sure your wishlists are easy to use on mobile devices as the majority of people love to browse on the go or when they have a USA CEO bit of free time. This is especially true due to the rise in social commerce.
option to help fulfill someone’s ‘wishlist dreams’ and take the decision and stress out of buying
2. Include Other Holidays that Matter to Your Audience
From Black Friday through to the post-Christmas sales, there are loads of opportunities to reach out and connect with your audience and promote your products or services to a potentially engag audience.
Online shopping is more tailo, value-base, and accessible than ever before. Which means that you can expand your campaigns beyond Black Friday, Cyber Monday, Christmas, and New Year.
