A well-conducted operation requires the management of actions and results. Indeed, the goal of the operation is to generate sales and improve its reputation. The ultimate goal is also to optimize ROI while respecting the security and confidentiality of information. The SMS mailing service via the Internet allows you to address customers in France by sending targeted marketing offer operations to your contacts for optimized communication. SMS messages coupled with email are all the more effective.
Data mining
Performance management, statistical analysis and data mining are decisive. The information collected will help calibrate the next operation and improve its results. It is also important to develop dedicated IT tools. All of these parameters are decisive in choosing the service provider.
From both a technical and conceptual point of view, the creation and management of a texting operation comes down to data mining. A set of resources and methods that allow a company to take advantage of a large volume of information. Automatically, powerful applications analyze the data (DataWarehouse, DataMart) through sophisticated calculation methods. These analytical and decision-making methods include algorithms, rankings and other decision trees. These supports allow you to truly get the most out of your operation.
Beyond statistical analysis, information systems become real decision-making supports for general management. This is how the module applied to marketing will be directly profitable for management.
Data mining is therefore the optimal solution for carrying out a global strategy. Data mining resources are oversized for a targeted texting operation. Indeed, they serve many functional areas such as customer relationship management. Data mining is therefore profitable for advertising database large-scale campaigns. Qualitative information is processed in such a way as to guide operational actions.
Performance indicators and dashboards
Steering means calculations, analyses, definition of indicators and decision-making. This is how a texting operation leads to the collection of quantitative and qualitative information.
Quantitative data includes the open rate, which is typically around 95%. Click-through rate, response rate, and unsubscribe rate are also key indicators.
Above all, no ratio is fixed. It is about being as creative as possible in building the dashboard. Cross-referencing information on responses, age and geography allows you to segment the customer base even better.
This will make it easier to draw up a typical profile of the target. Prospects, leads and loyal customers will be identified. For an operation with open questions, qualitative analysis will contribute.
Systemically, it will also be important to make the link between the actions carried digitalization of industrial enterprises with the help out and the results obtained. Thus, it will be necessary to know if a visit to the advertiser’s merchant site is actually a consequence of reading the text message. Different applications also make it possible to establish the link. In particular, it will be possible to calculate the marginal benefit (tangible / intangible) of the action.
Managing your campaign
There are several tricks to skillfully conduct your text message marketing ge lists operation. Planning a multi-phase mailing for multiple segments can be instructive. Incentives (gifts, discount codes, etc.) also optimize the response rate. They help you see more clearly your areas for improvement and the needs of prospects. Consumer behavior can also be better understood.
