Your conversion rate is the amount of goals achiev by the user (macro-conversions or micro-conversions) divid by the number of total sessions complet by that user before the conversion.
Continuing with the example of an eCommerce website, to calculate your conversion rate you ne to divide the number of purchases made by a single user by the number of sessions “requir” by that user to complete the purchase of one or more products.
At this point, we move on to the next phase, which is optimizing the conversion process.
Ecommerce Conversion Rate Optimization
As the term itself suggests, your goal is to ensure that with each visit to your website, the potential customer achieves as many objectives as possible.
For example, by making multiple purchases in a single session (visit), or by deciding
to sign up to a mailing list to be inform about future offers and promotions.
To optimize your conversion rate, it is not essential to necessarily focus on converting every session/visit into a purchase.
You ne to optimize the purchasing process itself, to ensure that each session corresponds to multiple orders, or ensure that the visitor achieves macro-conversions and micro-conversions at the same time.
As regards services, however, a different discussion nes to be made
By their very nature, services whatsapp data that require, for example, a monthly subscription are more difficult to convert and optimize.
Conversion rate for subscription services
When you sign up for a subscription, it is assum that what is meant by conversion rate? you will get virtually unlimit access to the service (or set of services) includ within the subscription.
For this reason, the user will not ne to make agb directory new purchases, because (in most cases) his only decision will revolve around whether or not to renew
the subscription itself.
Depending on the nature of your website, you may offer additional content in the form of blog posts, but these will be more in-depth and provide additional content to your users.
These could influence the aforemention
Decision to renew or cancel a monthly subscription to use one or more services, but since they are not determining factors for this purpose, you must focus on the initial conversion rate, i.e. transforming as many unique visits into new subscriptions as possible.
