Influencers have a strong impact on social networks ( especially on their community) and using them to promote your business or brand can be a very effective and relevant lever.
A communication campaign requires a solid strategy and real-time analysis of performance in order to adjust and optimize the campaign. When the communication strategy relies on a human, it is not easy to determine the relevance of the person for the campaign and the impact of the data communicated.
Tools have been designed to analyze the relevance of Instagram influencers and the quality of their community . HypeAuditor is a specialized system that will help you develop the most effective promotion campaign.
HypeAuditor … We tell you more
HypeAuditor is an online tool designed for marketers and bloggers. In record time you can audit any Instagram account with more than 1000 followers.
When developing a strategy, this is a very belgium bulk sms ervice useful tool to judge the quality and relevance of this influencer in your marketing campaign.
Position yourself against an influencer whose audience is relevant to your business, look for consistency. The report measures a number of KPIs, the main ones are the number of followers and the engagement rate .
HypeAuditor goes much further than these indicators alone and has all the tools to develop an effective and controlled strategy .
Dynamically generated reports
When HypeAuditor analyzes optimize your google campaigns: mjore results without spending more an account, it analyzes a lot of data and transcribes it into reports that will allow you to analyze the performance of the account and its relevance to your strategy.
The followers
The first report from HypeAuditor bjb directory presents the type of audience and followers of the page concerned. By providing you with data related to age, geographical origin, gender and interest for example; you can ensure that your target is comparable to that of the followers of the influencer you wish to appeal to.
Commitment
The engagement rate is a key and very decisive indicator for evaluating the relevance of a page: the more authentic the engagement , the better the page performs .
The data that the tool provides you with is very comprehensive on the subject, ranging from the average engagement rate to the authentic engagement rate .
Audience Quality Score
The Audience Quality Score (AQS) is a very interesting measurement scale in the selection decision-making process. It combines engagement and follower quality data to rate accounts from 1 to 100. 100 indicates a very high-quality audience.
Followers / Following evolution curve
This is an indicator to analyze closely. The curve allows you to detect suspicious developments, which would be artificially boosted . Some accounts buy likes or followers. A trap for you since the audience is not natural and therefore neither interested nor engaged.
“Followers Reachability”
When you’re using an influencer, you need their entire community to be reached. The “ Reachability ” rate provides a quick overview of an account’s ability to reach its followers, based on the number of accounts it follows . The more accounts an account follows, the less likely it is to reach each other’s posts.
HypeAuditor, in addition to informing you about the account analyzed, also sends you the average observed on similar accounts .
HypeAuditor is able to go further in its analyses and offers other reports such as the ” Brand Mentions ” which analyzes the quality of old publications for example. It is a complete tool that perfectly supports you in choosing the right profiles.
