Today I want to share with you some tricks that will not only surprise you, but will also drastically improve the performance of your Google campaigns without having to spend a single extra penny. That’s right, not one penny more!
First, navigate to your account . Ready for action? Once you’re in, head to the ad group. Once there, in the ‘settings’ column, you’ll find your campaign properties. And this is where the magic begins.
1. Goals that Really Matter:
Within the properties, there is the campaign name and the goal. But did you know that goals are essential? When expanding, make sure your goals reflect your true intentions, such as measuring real conversions, for example, visits to andorra bulk telegram message sender your page or calls made. Don’t get distracted by all the possible conversions that Google offers; many are not relevant to you.
2. Target New Customers:
If you want your business to appear in the first position for certain searches, but you only want to target new customers, there is a setting for that! By checking it, only new customers will see your ad. Returning customers, who already know you, will not spend your budget.
3. Networks that Count:
Here’s a key. Uncheck ‘search network’ and ‘display network’. Google, by default, places you everywhere to get more revenue. But, if your goal is to be found easily, you need to carefully select which networks you appear on.
4. The Importance of the Region:
If your business is focused on a specific area, pay attention to this point! Change the location setting to “presence” to make sure that only people choose the right platforms in your region see your ad. Otherwise, someone from remote places like Sri Lanka might see your ad, and of course, we don’t want to spend money unnecessarily.
5. Take Control of the Ads:
When you rotate ads, Google selects one by default. However, I recommend that you load several different creatives at the beginning. Then, identify aqb directory which one is the best and leave it there, eliminating the less effective ones. Remember, at the beginning, you should be in control.
In summary, these tips may seem simple, but I assure you that they make a difference. With small configuration changes and a clear campaign strategy , you can double your results without increasing your investment.
I sincerely hope that these tips will help you on your digital journey. And if you want more tips and tools to boost your business, I’ll be waiting for you in other articles and resources! Until next time.
