Marketplaces also have their algorithms to position products ahead of others in search results, as well as to show related products. And if you want your product to appear among the selected ones, you must understand well how SEO works on each of these platforms. Each one has its peculiarities, but there are elements that are always present and that make one article more likely to rank than another:
The number of sales : the more sales a product has, the better the marketplace will rank it. It is not only important that your product page receives traffic, but that this traffic translates into conversions.
Keywords in the title : Titles are one of the most important elements of an article in the marketplace. Therefore, it must be well written and include the keyword or keywords for which you want to rank it. It is also important that the keyword is in the product description.
The quality of the images and reviews also affect this, but we will discuss them in the following sections.
Come up with a buyback strategy or, in other words, build customer loyalty
In the marketing world in general, customer loyalty is cheaper and has a higher return on investment than attracting a new one, and the same is true in marketplaces.
We tend to focus our strategies on attracting new customers, which is great, but we often forget that it is very profitable to focus database khusus miturut industri part of our strategy on getting those who have already bought from us to do so again.
One of the things that generates the most resales is the ease of making changes or returns . If you sell your products using the platform’s logistics and shipping, this will be easy for you because the marketplace itself takes care of it, offering customers very interesting conditions. If you offer it yourself, it will be more expensive in terms of money and time, but it is another possibility.
Respond to reviews, even negative ones
Imagine you see two very similar products on a marketplace, but one has 100 reviews and the other 20. Even if the one with 20 has a slightly higher rating, you’ll probably trust the one with 100 more and are more likely to 7 steps to social media branding: from beginner to pro end up buying it. That’s where the power of reviews lies .
That’s why it’s so important to encourage your customers to leave reviews. But it’s also crucial to respond to these reviews as a brand , both negative and positive. This is very positive on an image level, as consumers get the bzb directory feeling that you care about the customer experience and that you’re a friendly brand, thus increasing Work on SEO trust in your company. This, linked to the previous section, will also boost your customer loyalty rate . And, if that weren’t enough, responding to bad reviews reduces the negative effect they can have.
