There are three main places or types of companies where an SMM manager can be.
This can be the client side – when you work in a business that is not directly involved in SMM, but sells something else. For example, it can be a travel company, a store, a sports club. It can be any business that simply needs an SMM manager. In this case, usually the specialist covers the entire front of work – from content creation to moderation and promotion.
The second place where SMM specialists most often work
Advertising agencies , studios, teams, etc. These are organizations where they specialize in selling services, including advertising and SMM promotion.
The third place of work is freelancing . Of course, it is here in this picture. Freelancers often position themselves as independent experts. They also feel very good in the services market, because, in fact, they can work both with agencies and with companies directly. But this format of work also has its drawbacks: a specialist has less communication with colleagues, it is more difficult to grow in the general direction.
What is the difference in employment?
An SMM specialist working in a company will devote all his time to the social networks of this particular company and its industry. Yes, he will understand it well and deeply, but he will not encounter tools, approaches, trends that are not relevant to this business.
It will develop deeply in some specific category. For many, this is a pretty good career choice. For example, now many IT companies are looking for managers who know how and what to do in this field.
If you want to grow and develop as a specialist
Then in addition to deep industry-specific knowledge and the ability to work with the finland mobile database necessary tools, knowledge of English and studying fundamental knowledge about marketing will be a big plus.
If you work in an agency, then, as a rule, an SMM specialist there cooperates not with one client (with rare exceptions), but with three or four at once.
Depending on the agency’s specifications, an employee may have very different functionalities. But agencies often divide employees by specialization.
For example, in an agency, a specialist may not be involved in content creation or, on it was important to make it easier the contrary, may only be involved in it. As a rule, in agencies, specialists are divided based on their knowledge of certain tools. In addition, an SMM manager can work with several different business categories at once. This format helps the specialist to avoid distractions and maneuver between several topics at once.
In addition, agencies often phone number thailand receive new clients and new projects. This also helps to diversify work, communicate with colleagues, and gain new experience and knowledge.
The third option is freelance
Here, the specialist is responsible for all aspects of the work: from finding a client to creating content, working with a strategy, promoting, and analyzing results. Typically, the freelancer closes the gestalts for the client.
