A traditional advertising campaign aims to directly increase sales or brand awareness by building its image. It attracts potential customers, so your company earns money.
Viral marketing is different. Users find their own audiences . Your content is supposed to spread like viruses on the internet, passed on by the front line of internet users to their friends and family. It is served as funny pictures on a phone while riding a bus, thrown into Discord and Facebook chats,
spread by shitposting profiles on Insta
They jump from one user to another. They can be emotional, funny, or completely pointless. Social media is abuzz, you appear everywhere, others try to imitate you (with better or worse results). They share you on meme sites. Five minutes pass and you are forgotten because a new trend, a new viral appears. Unless you manage to stay buy telemarketing lead in the saddle longer. Some succeed, others try unsuccessfully to repeat their success.
We can pretend that traditional media and advertising also play a big role in spreading virals.
But that’s not the case. Viral marketing lives where it can spread the fastest. No one has ever said “hey, man, today on TVP they’re showing these funny pictures, memes – let’s see what new they’ll show”.
Almost no one sits اڑ، ماؤنٹ ویسوویئس کے غصے کا سامن by the radio of their own free will, listening to another Media Expert hit. Even Adrian’s billboards wouldn’t be so famous if it weren’t for the Internet!
The first key feature is being internet-friendly, meaning it can be shared on the internet. We already have the medium, but as you’ve probably noticed, there are examples of viral marketing whose source materials don’t originate in the virtual world.
important is that they can be easily introduced to it
And here we come to the second feature – ease of reception. A good advertising material that goes viral carries itself. It is easy to capture, pass on, paraphrase, reproduce. It does not require long working hours spent on its ao lists meaning, that is not the most important thing.
The nature of the work should be indelible, indelible. Remember that your goal is to reach a wide range of people, recipients who themselves pass on your content, but should ultimately come back to you.
Old Spice went in this direction with a viral marketing campaign in 2010. Isaiah Mustafa answered questions from social media users in short, several-second videos, addressing them by name. The videos had the feel of the brand’s commercials, and the Old Spice Man character was well-known to recipients, even when he wasn’t holding a shower gel in his hand.
