If your brand has become boring and has not innovated for a long period of time. That can be a strength or a weakness depending on the context and purpose of the brand.
If you feel like your brand is outdated
No longer relevant to current trends, or no longer attracting the attention of customers, you should consider rebranding.
Rebranding will help you update your brand image and bring freshness, attracting customers’ attention.
However, you also need to consider carefully and have a detailed plan before implementing a brand repositioning to ensure that your changes will be in line with the brand’s purpose and will not cause any negative impact on the brand’s reputation and sales.
Summary of content
What is rebranding?
Brand Repositioning is the process of improving or changing the way a brand is perceived in the minds of customers and the market. This can include changes to its vision, core values, marketing message, logo, products, services and customer experience.
Rebranding is often done when a brand is experiencing problems with marketing performance, sales, competitive conditions, or a changing market. It can also be done when a brand wants to expand its operations into new markets or target different customers.
The process of rebranding can require significant changes in business strategy , production processes and marketing. However, if done correctly, rebranding can help a brand increase sales, expand its market and improve its reputation.
Why rebrand?
There are many reasons why you should rebrand, such as:
Changing Markets and Customers: Markets and specific database by industry customers are always changing over time. If your brand does not update and adapt to these changes, you may be left behind and lose market share to your competitors.
Create brand freshness: Rebranding helps create freshness and attract customers’ attention. This can help increase sales and improve brand reputation.
Relevance to new trends: Rebranding helps bring your brand into line with new trends and styles. This can help you attract new customers and retain existing ones.
Creating value for customers: Rebranding can help you create new value for customers and better meet their needs. This can help increase customer loyalty and increase your sales.
Rebranding can help you update and improve your brand to match changing market and customer needs, create freshness and new value for customers, and increase sales and brand reputation.
What should a business prepare before rebranding?
Before rebranding, businesses need to prepare the following:
Market research: It is important to thoroughly understand the market, target customers, competition, trends and other factors to ensure that the repositioned brand is relevant to current market needs.
Evaluate the current brand: It is necessary to review if you can find small tweaks to make and re-evaluate the current brand to know the strengths and weaknesses of the brand, from which to make appropriate brand repositioning decisions.
Determine goals: It is necessary to determine clear and specific brand repositioning goals, such as brand orientation, customer approach goals, brand position in the market, etc.
Competitor Analysis:
It is necessary to analyze and evaluate competitors to get an overview of the market and competitive factors of the industry.
Prepare resources: It is necessary to prepare human cl lists resources, financial resources and other resources to implement brand repositioning plans.
Develop an implementation plan: It is necessary to develop a specific plan to reposition the brand, from which to develop marketing and communication activities to increase customer awareness of the new brand.
Measure Results: It is necessary to measure and evaluate the results of.
