App Store Optimization (ASO) is a set of strategies that help you ensure that your app has more visibility. This is advantageous because visibility is highly related to the app’s position in the category rankings and searches within the store. Consequently, the better this positioning, the greater your chances of increasing downloads.
Both the App Store and Google Play are app stores and both have some criteria that you should follow when the goal is to have a more visible App. So, keep reading and learn all about App Store Optimization!
What is App Store Optimization?
If you’ve never heard of the term ASO (App Store Optimization), you’ll now know that the concept may sound quite familiar when we associate it with its similar term regarding good practices in website creation and management: Search Engine Optimization, which we also know as SEO.
This relationship makes perfect sense, after all, the objective of SEO is to make your website easier to find through search engines — such as Google — and to appear first in the SERPs, that is, in the rankings in search results.
The idea behind ASO is the same: prepare your App to appear prominently in the app store rankings and thus indonesia phone number data capture the attention of users among so many other options in different categories.
What are the benefits of App Store Optimization for your app?
Applying ASO is essential to display an application to the right users at the right time. See the main advantages of this strategy for companies below:
Improves visibility in app stores
“Out of sight, out of mind”: this 7 типов планов медицинского страхования на выбор phrase can also be used for apps in app stores, since if the user searches for a specific app but cannot find it easily, he will not feel bad about choosing another option.
With ASO, it is possible to combine good practices so that the right audience finds the application at the right cg leads time, such as the most relevant keywords for a segment, that is, those that users in that niche type in the search field.
