Do you also send welcome messages? If not , then you are making a big mistake – it is in fact a very effective tool that brings great results. In this article we will look at all the benefits of welcome messages, but bulk mail masters we will also talk about how to create the perfect welcome message sequence.
What exactly is a welcome message sequence?
Let’s start from the beginning – what exactly are welcome messages and why do we talk about sequences? The welcome message is the first contact of your company or brand with the new recipient who has expressed interest in you . Its purpose is usually to confirm registration and greet the new subscriber.
But why are we talking about sequences? Because you should send more than just one welcome message . Of course, it is extremely important that your welcome messages are automated, to save you time and help you achieve the best results. Some experts even believe that the welcome message sequence should be the first thing you do when starting out with email marketing – because it is so important.
And how many welcome messages should there be? This depends on what you want to communicate to the recipient and what nature of your brand is, on average companies send between 3 and 5 welcome messages , so this would be a good number to imitate.
But why do we need welcome messages?
Why people like them and why they expect them . That’s reason enough for welcome messages, but let’s take a closer look anyway. What does it mean that people like them? Statistics show that welcome messages have a significantly higher open rate than other, “normal,” messages we send.
The average open rate for welcome messages exceeds 50% and in some cases even reaches 60% , for a common how to install a free ssl certificate for your wordpress website newsletter, for example, it is only a good 18%. A big difference, right? It would be a shame to miss an opportunity like this…
And what do you mean they expect them? Research shows that 8 out of 10 email users expect to receive a welcome message after registering or signing up on a particular site . If they don’t get it, they start wondering if something went wrong. That way you’re definitely not making a good impression, right?
But these are not the only reasons for welcome messages. Welcome messages have many other benefits as well.
1. With welcome messages you can immediately continue the interaction
Imagine you just found a very interesting website. You read it from cover to cover and then excitedly signed up for the newsletter. And it happened – nothing at all. You waited a day, two days – still nothing. After two weeks you finally got the first message, but by then you’ve lost some of your enthusiasm, so you’re no longer as interested in the content as you might have been in the beginning…
2. With welcome messages you can get to know your newsletter subscribers better
Any information you can get is worth its weight in gold, because you can use it in the subsequent personalization of content. And the best cg leads thing is to get this information as soon as possible. In welcome messages, you can invite your recipients to express their opinion, ask them to answer a survey, or ask them to tell you which product they like the most.
