During the period of market oversaturation, the information factor is an important criterion for decision-making. According to research, 99% of people read reviews before buying, and 9 out of 10 online orders are made after reading recommendations. Reviews are crucial for every fifth purchase. The numbers speak for themselves: reputation management is important to include in the overall marketing strategy of the project. TOP 7 mistakes in reviews
Reputation development is important not only for increasing the trust of potential customers, but also for effective website promotion. Reviews affect ranking. If earlier external optimization included mainly working with links, now the emphasis is on customer service.
Unfortunately
Most people leave reviews when they don’t like something. You have to fight for “gratitude”. It is believed that the product/service being sold should be good a priori, so positive reviews are written extremely rarely, if ever. A person is more likely to leave a good review when they are treated in a particularly cool way: by giving a big discount or going beyond the typical service.
Business owners face two problems: there is no natural increase in positive recommendations and the overall tone is shifting further and further from “Excellent”. They can be solved by encouraging customers to write reviews or by writing them themselves. At first glance, the second way seems easier: it would seem that what is difficult about writing praise for yourself? In practice, we see the opposite picture – gross errors that reduce the level of trust of potential buyers. We will talk about them.
Only positive reviews
The first thing you should pay attention to is a continuous flow of exclusively laudatory reviews. This looks suspicious, because not everything in this world is perfect, and even the best service can fail. For 10 “excellent” ratings, there will always be a couple of “good” ones. These are the reviews that form expectations and trust – they are read first.
For example, when ordering groceries, they didn’t add apples, or when delivering, the courier didn’t call in advance, although you asked for it. In all other respects, the service was decent. The situation is radically changed by contacting the company – the dissatisfied client is refunded for delivery, additional bonuses are awarded, or a promo code is given. A satisfied client writes a review about how his problem azerbaijan phone number library was solved. Such feedback will inspire trust.
Error 2: The review contains a lot of unnecessary information
You’ve probably seen reviews that contain the author’s coming-of-age story. They describe how the main character went to kindergarten, then to school, and then to college. And only at the very end does the author mention the product. Do you believe in them? Neither do the clients.
Often
Self-writtenb reviews contain too much unnecessary information, which adds symbols to the text, but kills its meaning. Of course, the reader should try on the situation for himself, but at the same time not get bogged down in the details of someone else’s life.
The review should be capacious and laconic at the suuqgeynta fiidiyowga: mustaqbalka ka-qaybgalka dijital ah same time. Of course, emotional and personal coloring has its place, but balance is important in everything.
It is important to note that we are not talking big work about specialized sites that publish capacious detailed reviews with illustrations.
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Error 3: Review is unnaturally “licked”
A review without a single grammatical or spelling error is certainly pleasant for the reader, but is suspicious. Especially if all the reviews on the product card are written in this way. To increase trust, texts should be “diluted” with small spelling errors: you can write with a lowercase letter, be sure to use slang and, oh my God, do not use punctuation marks.
You should write as if you were talking to a friend, because a review is a sincere recommendation. People tend to make typos and do not put commas outside the classroom. It is extremely important to take into account the characteristics of the target audience and, most importantly, its age. It is hardly worth writing “wonderful processor!” in a discussion of a computer or “awesome seeds!” in a review of seedlings.
Review for the sake of review
The motive is the most important thing in a review. If you are writing a recommendation, then you want to help with the choice or prevent a mistake. If there is no such message, then it is better not to write.
For example, a person writes “cool store!” and that’s it. What is the purpose of this review? There is no specificity or explanation of why it is cool. For other buyers, such a review is not useful and not interesting.
The review should emphasize the advantages of the store over others with a similar assortment, distinctive characteristics or comparison with competitors. Maybe you managed to profitably take advantage of a promotion – this is definitely worth sharing. The consultant recommended a better alternative to what you were looking for – focus on customer service.
The overall impression of the company is formed from different components, so indicate as much useful information as possible: numbers, real data and attach photos.
