During his career, Krzysztof was involved in many different, very interesting projects. Currently, one project that you may associate Krzysztof with is where he was a founding partner. is a branding and marketing company – marketing in a broad strategic sense – that has existed since 1997, so it existed when I was 3 years old. Hi, Krzysztof!
Hi, Marcin! Listen… That’s a good point. Well, yes. And before that I was dealing with brands in international agencies, so that gives me five years plus, and you weren’t even born then.
Exactly. I saw a few of these interesting projects, but I think there is no greater sense in listing them. It may sound bad. There is sense, of course,
but in fact they were large global corporations
Krzysztof Najder: Yes. If you take into account that we have completed 500 such large projects, there is really no need to list them. Because we have managed to service all the larger brands in Poland many times, and a large part of international brands. That’s how it is.
Incredible achievements. From what I read on your website, you introduced predictive and cultural analyses in brand building to Polish recent mobile phone number lead marketing. We will talk a bit about this cultural issue today.
Oh, well, this is a question that is usually asked when you start talking about brands. And the best argument is to look at the history of marketing.
Everyone is building brands like crazy, even though it costs a lot. And there has to be a reason. The simplest answer is that کیل ایبلٹی میں مدد کرتا ہے۔ brands are effective in marketing. They are the central objects of marketing, really. That’s how it was, that’s how it is, and I hope that it will be. Also in the development phase of e-commerce,
brands help rather than hinder
The answer, however, is encyclopedic: Well, a brand builds added value to a product. It causes either more of the product to be sold, or it can be sold better. And that is why marketers and business owners use brands.
But the first argument is sufficient. Everyone does it and benefits from it, because these are not communist enterprises that we are dealing with, but predatory capitalism. It would not be like that. They would not do it.
Marcin Cichocki: OK, so the most ao lists pragmatic factor is that we should build a brand because it allows us to increase the value or number of products or services sold.
So maybe we should first start with what we shouldn’t do when building this strong and wonderful brand of ours.
So you can guess, but the answer is not obvious. Even for me, even though I’m supposedly an expert. From history, if you look at it very carefully.
you can conclude that – (at least that’s my conclusion) the company must have a very good source of financing and there must be some exceptionally talented guy in the company, but an exceptionally talented guy. And that seems like necessary conditions, but we don’t know if together they provide a sufficient condition.
