It’s hard to make Digital Marketing effective when you can’t be working 24/7. Thankfully, this is where automation comes into play.
Marketing automation is the use of tools or software to manage processes and nurture leads, guiding visitors through various lifecycle stages.
A person might start off being a simple
visitor then become a email data lead and finally end up as a paying customer… Automation makes sure these people are getting the right information at the right time and place, regardless of if your team is working or not. Neil Patel says, rightfully, that automation “makes your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.
You need to know basic information
about your contacts or visitors in order to include them in processes. For example, if you don’t capture at least their name and email address, it will be difficult to send them nurturing content.
Furthermore, to send a contact the right content and information, you to know a little bit more about them. Attain this information by filling in unique HubSpot properties via forms or a digital chatbot on the information you have about your contacts, you can create workflows off of:
Actions or web history on a button certain website pages your last email, became a contact through paid Marketing Automation gives the right info at the right time & place
For example, imagine a set vintage baseball posters old school baseball of contacts (the who) has shown interest in a particular product of yours. Over a month, you can create a series of 2-4 emails (the what/how) to be to these contacts, depending on if they continue opening the emails or clicking on your CTAs. By utilizing if/then branches
within your workflows (the when), the ew leads actively contacts will continue receiving further nurturing emails and eventually be sent to a landing page to buy the product or to a sales representative; the contacts will not be further within this nurturing cycle.
