TheFork integrates AI into its app to offer personalized recommendations in line with users’ preferences

by Editorial Staff with No comments Web & App DevelopmentDigital Marketing
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Restaurant reservation platform TheFork has integrated artificial intelligence (AI) into its app to offer diners restaurant recommendations based on their personal preferences and tastes, as well as verified reviews from the platform, as reported in a press release sent to the media today, Wednesday, February 7, 2024.

By using this technology

TheFork claims to be “reinforcing its ongoing commitment to innovation, taking buy telemarketing lead a further step towards personalised catering, with the aim of offering its users a highly intuitive and segmented search experience, based on their activity history on the platform and their geographic location.”

In the eyes of users, the integration of artificial intelligence will be materialized in a new home page with a different visual identity, “which will favor a better usability of the app.” Likewise, they will receive updates about the restaurants they have marked as Favorites and have subscribed to receive their alerts.

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They will also be able to

A quickly see the highlights of the reviews for each establishment they search this form of marketing will continue to grow for, without having to go through them one by one. And they will also have access to restaurant recommendations that TheFork suggests they go to, based on the experiences of other diners with similar preferences.

“The new version of our app is a testament to our commitment to innovation. AI offers countless possibilities and at TheFork we have explored those that are most meaningful and impactful for our users and restaurateurs. Our ambition is to connect more and more restaurants and diners and contribute to the growth of the sector by offering diners a more personalized approach. We have over 20 million monthly visitors, which cz lists means 20 million different desired outcomes. Now, thanks to our wide range of restaurants, the 20 million reviews posted by our community and our personalized recommendations, we can offer our users the perfect selection that meets their expectations.”

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