MozCon 2024 was an exciting leap into the future of SEO and digital marketing, once again hosted at the stunning Summit building at the Seattle Convention Center. Nearly 1,000 SEO enthusiasts—both in person and online—gathered for two action-packed days of expert talks. Tactical tips, and fun networking with fellow industry pros.
The digital marketing landscape
is evolving faster than ever. And overseas data our 20 speakers delivered cutting-edge insights on leveraging new technologies to stay ahead of the game. On top of that. Rand Fishkin teamed up with Dr. Pete Meyers for a lively fireside chat. Addressing the recent Google leak documents and sharing thoughts about the future of the search industry.
Couldn’t make it to Seattle this year to catch the magic in person? No worries – we’re excited to announce that the MozCon 2024 video bundle is now availabl Purchase the MozCon 2024 video bundle now!
For just $349, you can access all the presentations and speaker decks, featuring 20 talks, a fireside chat. And over 10 hours of content. Watch them as many times as you like! Host a viewing party with your team and plunge into the best digital marketing strategies. Data, tools, and resources for the upcoming year.
If you’d like a taste of what to expect, check out Garrett Sussman’s illuminating talk:
SEO Mind Games: Decode Searcher Bias for Content Success
Discover the untapped power of searcher bias in the evolving world of SEO! Garrett examines searchers’ psyches, revealing how confirmation bias influences content strategy. From queries like “Is coffee good for you?” to the subtleties of conversational search, he considers how biases shape our interactions with Google’s AI Overviews. Garrett uncovers a variety of biases affecting the search experience, and offers a cohesive and strategic framework for content creation!
Drive Execution & Growth: SEO Audits in 2023 … and Beyond
Aleyda demonstrates how comprehensive how to make a first prospecting meeting successful? audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She stresses radical audit prioritization, quick wins, quality frameworks, and forecasting while advocating for clear communication of trade-offs and leveraging AI to overcome bureaucratic hurdles.
Build Better Backlinks for Local Brands
Amanda Jordan
Amanda provides valuable insights into building effective backlinks for local brands, underlining the importance of categorizing links by local and topical relevance. She shares practical strategies for analyzing competitors’ link profiles asb directory and identifying quality local link opportunities, emphasizing that even a single good local link can boost your rankings.
