Have you ever wondered how to measure the results of your Internet marketing campaigns?
It’s true that the digital world can be abstract, but I have great news: here practically everything can be measured.
If you didn’t know yet, KPIs are key performance indicators, and in B2B digital marketing, they help us determine the result of a campaign or certain strategies and activities that we carry out with a particular objective.
These results are measured taking into account
The company’s initial objectives. You must set objectives that are specific to the nature of your business. These indicators will allow you to improve month by month, to know which strategy is working, which is not, and what you should enhance for better results.
Today I want to tell you about the KPIs that are important to your company and that you should start automating right away. To help you turkey phone number library understand them better, we will group them into 6 simple categories.
SEO (organic brand positioning):
Manage your brand’s organic positioning in search engines by studying the keywords that best suit your company and including them in your B2B digital marketing plan. The key KPIs you should take into account:
Organic traffic by keyword
Indexed pages
Number of inbound links
Percentage of visits to information allow you to start a conversation your page from branded keyword searches.
You should also take into account the actions of your competitors.
SEM (paid brand positioning):
SEM encompasses all paid actions for positioning your brand. After investing in this type of positioning, it is important to keep track of the results it brings you, to know if it is being profitable, and if it is an action that you should maintain over time. The relationship between traffic and the investment made, clicks, conversions. The KPIs to take into account regarding SEM:
In addition to interacting with
Your users and potential customers, your goal on social media will be to get traffic to your website. You can measure this through the cz lists following KPIs:
Email marketing campaigns usually report good results, measure them in relation to your objectives to improve your results month by month and optimize your database. The KPIs you need to take into account to measure your email marketing campaigns:
