Data exploration is a critical step in the analysis process, where we examine the dataset to understand its structure, relationships, and potential patterns. In this section, we summarize the characteristics of the dataset, such as the number of records, variables, and the types of data present (e.g., numerical, categorical, text). […]
Data analysis is the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, concluding, and supporting decision-making. As a data analyst, you’ll need a strong understanding of statistical techniques, data manipulation, and the interpretation of results. Techniques such as regression analysis, hypothesis testing, and […]
Other examples: Condé Nast shows videos from the world of fashion, cinema, TV, lifestyle tech; Radio 105 publishes podcasts and gives the possibility to send a rating on what happens “on air” with the BUZZ button; with Yoox, by shaking the phone you receive advice from the personal stylist, as […]
You already know the news that circulated a few weeks ago about click baiting on Facebook : for the more distracted, it is a crackdown that Facebook will operate on posts with misleading or too sensationalistic titles. A way – in Facebook’s intentions – to clean the news stream from […]
Data analysis is the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, drawing conclusions, and supporting decision-making. In today’s data-driven world, businesses, governments, and organizations rely on data analysis to solve complex problems, forecast trends, and improve operational efficiency. A robust data analysis […]
In China it is called WeiXin , but in our parts it is known as WeChat . Very well known, considering the advertising barrage on TV a few months ago. Mentally, the natural association is “Whatsapp competitor” and it is basically true, if it were not for the fact that […]
Sometimes I click on links attracted by titles that suggest great truths, magic formulas, secrets of Fatima , incredible news: once I enter I find myself in front of a single block of text , a textual mountain to climb without the help of bold, links, italics, images … nothing. […]
These are questions that often come up when talking to different customers, and to which it is difficult to give a straight answer such as YES or NO. Unfortunately, the classic answer that comes spontaneously to mind is “it depends”. In reality, there are also those who take a rather […]
Writing quality online content that is increasingly successful is not an easy thing. It requires patience, perseverance, intuition, attempts … even luck, why not. Reaching a decent level and gaining experience in writing content for the internet means always having to consider: attract the attention of search engines ; be […]
o summarize schematically, the strong points of the NO party are: efforts, investments and resources should be directed towards organic traffic from search engines, not towards social media; the contents that work on social media are too tied to pure entertainment , to the detriment of technical/more serious contents; poor […]
Lately I had the pleasure of asking some questions to 8 bloggers / web marketing experts on alverde.net: the focus of the interviews was “online success” in all its facets, including the most practical strategies and methods that explain how to get more visits to your blog or website . […]
