In early March 2022, Google Ads suspended ad impressions in Russia and Ukraine for an indefinite period. A little later, the team decided to suspend ad impressions launched in the accounts of Russian advertisers. YouTube Blocking: What Advertisers Should Do For ordinary users, disabling ads on YouTube is good news […]
The New Year is just around the corner. This means it’s time to take stock of the past year. 2021 was a very bright and eventful year for the i-Media team. Conferences, speeches, media publications, webinars, nominations, awards, new clients, and this is not the entire list of cool events. […]
i-Media in the TOP-10 Runet Rating for the main digital products: SEO, contextual advertising, targeted advertising, integrated Internet marketing. Runet Rating is a large-scale analytical project specializing in conducting ratings in the digital sphere. The history of the project began in 2010, when the first rating of web studios was […]
During the period of market oversaturation, the information factor is an important criterion for decision-making. According to research, 99% of people read reviews before buying, and 9 out of 10 online orders are made after reading recommendations. Reviews are crucial for every fifth purchase. The numbers speak for themselves: reputation […]
March 2022 seemed to bring us back to the pandemic of 2020. The same uncertainty in many areas of business, the search for extraordinary solutions, fear for the future. However, this time the situation was aggravated by news about the collapse of stock markets, the departure of many foreign brands […]
i-Media in the TOP-3 of the Runet Rating among digital agencies in Russia 2022. We have risen 33 positions compared to last year! Runet Rating 2022 is an all-Russian competition of websites and mobile applications, which has been held annually since 2010. Among the services provided by the rating participants: […]
Starting promotion is easy. On Yandex.Market, a brand needs to register in the manufacturer’s account, confirming that it is the owner of the trademark or has the exclusive right to use it. Brand promotion on Ozon and Yandex Market marketplaces. To start promotion on Ozon, a brand must register on […]
Given the pandemic experience, we hoped that 2022 would be a calm and unremarkable year. But circumstances turned out differently. SEO in the 2022 crisis: how to move forward? It seems that in the entire history of Internet marketing, we have never encountered such dynamic changes. Moreover, it is no […]
Geoservices are gaining momentum. The monthly audience of Yandex Maps in March 2022 was 40 million people. In terms of user volume, Maps ranks third among all Yandex services (according to Yandex.Radar). The audience of the 2GIS service is 55.5 million. The route is built! Geo-advertising brings clients cheaper than […]
Contextual advertising in Yandex search results brings in “hot” clients. They are ready to buy the exact product you want to offer them. Clients who came from social networks via targeted advertising are mostly “warm” clients. They are less likely to buy a product, and even from you. Sound familiar? […]
