The main advantage of the alternate hreflang attribute is that only with its help can you optimize the multilinguality of the site and indicate it to search engines. Without the implementation of the attribute, search engines will not be able to recognize and correctly display the required language versions of […]
In the first month of work, we conducted an analysis of the current referral mass (this is an important point when the client comes from other SEO contractors, as in this case). No particular problems were found, but still. All low-quality and unnatural links were removed from the exchanges. And […]
A CRM is essential for B2B companies. If your business operates in this segment, you are sure to perceive an increasingly complex and competitive sales environment. As a result, customers are more price-sensitive and/or more demanding when it comes to purchasing. It is in this context that many companies […]
One of the practices we have observed thanks to the work carried out with our clients is that one of the ways to gain visibility in the market is to generate a good B2B Digital Marketing strategy focused on generating leads. Lead qualification is the process of identifying, among […]
Do you want to know the best way to get leads? In this article, we will give you a brief overview of the process and guide. You through the fundamental steps for any Lead Scoring process . It is important to have a solid understanding of how it works before. […]
Podcasts are a fantastic way to consume content on the topics we love the most. There are now podcasts on almost every topic imaginable, and podcasts related to B2B marketing could not be any different. Digital marketing podcasts can be a great school for learning about B2B sales, SEO, conversion, […]
Until a few years ago, the most commonly used sales actions. In the conventional world were door-to-door sales, phone calls, faxes, letters, etc. For many companies, this was an effective job, with some results, but highly stressful and time-consuming for those who did it. The world today has undergone changes […]
Do you know which is the most used social network after Facebook? That messaging app that you also use every day: WhatsApp. The best thing about it is that your customers use it too! That’s why this customer communication tool is essential for any company, B2B or B2C. Having […]
Have you ever wondered how to measure the results of your Internet marketing campaigns? It’s true that the digital world can be abstract, but I have great news: here practically everything can be measured. If you didn’t know yet, KPIs are key performance indicators, and in B2B digital marketing, […]
In one of the articles we recently publish, we already told you about what lead scoring is and its importance in a B2B digital marketing strategy . But there is still interesting information about lead scoring that you should know. Below we show you the types of lead scoring, […]
Today, we celebrate our 6th anniversary supporting our clients in the management of business strategies and opportunities. We are Eglobal One, specialists in Digital Marketing for B2B companies. We celebrate this anniversary with great news about innovation. In our service and a new brand image… maybe you have notic […]
by itorial Staff with No comments Content MarketingDigital Marketing Share this content EAE Business School Madrid , part of Planeta Formación y Universidades , has announc the creation of the Creator Business Program , an initiative that makes it the first business school in the world committ to professionalizing the […]
