In the current digital marketing scenario, it is increasingly important to find the most appropriate ways to get in touch with your target audience, so you can invest your resources with a greater return and without wasting budget. Sky Advertising Manager is the advertising management platform put online by Sky […]
Amazon Ads is a powerful advertising tool that taps into one of the world’s largest markets, allowing you to target relevant audiences who are actively searching for the products you offer. In this article, we’ll provide an overview of Amazon Ads so you can learn all you need to capitalize […]
Magento or Shopify for an e-commerce? This is the dilemma. We have already illustrated Why We Like Shopifyas an e-commerce platform and what reasons lead us to prefer it over many other solutions. Now we would also like to explain to you, based on our experience in developing and managing online shops, […]
When talking about the main digital advertising platforms, Youtube Ads is not often taken into consideration, but in reality it is a channel that deserves more attention. Why? Simple, the numbers say it. Youtube in fact: it’s thesecond social network by number of active users monthly, more than 2.5 billion, second […]
Customer funnel, conversion funnel, acquisition funnel. Terms that are part of the language that revolves around the best advanc marketing strategies adopt by companies that operate in the digital sector and beyond. The discussion of B2B and B2C marketing funnels is often mistakenly introduced by incorporating the two concepts into […]
Have you ever wondered how your favorite creators’ podcasts end up at the top of the Spotify or other streaming platforms’ charts? When we search within the app, the search results that are shown to us are the ones that come closest to satisfying our query. This is where the […]
Selling on Amazon, especially in recent times, is not at all a given, unless our product is unique in its kind and we ourselves are the owners of the brand of our products. Let’s explain better: if the item we are trying to sell is a pair of shoes, an […]
Beauty is not a sector like the others. It has its own rhythm, its own specific needs and its own trends. Extera has been working in the cosmetics market for over 10 years, serving brands such as Diego Dalla Palma, Korff and Elgon Cosmetic , and this has allow us to […]
In the digital age we live in, the world of marketing is constantly evolving. Companies all over the world are constantly looking for new ways to effectively reach their target audience, create meaningful connections, and promote their products or services. In this never-ending search for innovative strategies, one platform has […]
Perhaps it didn’t take Primo Levi to say it, but he said it himself. Because yes, those who write need to reiterate it to themselves and to others. Every time they start to fight with a blank page, every time they start looking for individual words. And the right combination […]
Those who turn to our agency complaining about mediocre results believe they have to deal with purely technical limitations. The main defendants? “Slowness of a website on the network”; “bad mobile navigation”; “disastrous code”. Taking care of these factors is not enough. Marketing does not live on technology alone, it […]
Pinterest has proven to be a very relevant channel, not only for creative inspiration, but also for implementing effective advertising strategies. With approximately 400 million monthly active users who search for ideas and discover new interests every day, placing your ads on this platform allows you to connect with a […]
