What is a similar site search service?
Researching with search engines will take too much time, because you will have to try tens of thousands of queries and carefully study hundreds of pages. In order not to waste time and effort, the search for similar sites should be entrusted to a specialized tool. It studies the resource offered to it and finds competitors optimized for similar keywords.
The result of using a similar website search service will be a list of URLs that you should visit before starting your own project. In addition, you can get additional information that will be very valuable for online marketing:
- total competitor traffic;
- rank on a global, national or category scale;
- bounce rate;
- average session time on site;
- depth of study – the number of pages viewed at one time;
- the most relevant social platforms for you;
- owners updated 2024 mobile phone number data of competing resources;
- the company’s scope of activity.
Why search for similar sites?
It is obvious that this function is popular among what are the disadvantages of banner advertising? marketers, because now there are about ten similar services available from well-known providers. Let’s figure out when it is worth searching for similar resources with a similar optimization direction.
Study of direct and indirect competitors
It is unlikely that the project will agb directory be successful if you have to compete with sites like Netflix and CNN, which have been working in this field for many years and have managed to gather a large audience of visitors. Although you have a chance – it is worth checking whether there are resources that are very similar to them, but use other ideas that can gather their own circle of connoisseurs. This will serve as a reason for searching using a specialized service.
Indirect competitors in digital marketing are those who offer a different product but target your audience and can “eat” some of your traffic. They usually use similar SEO principles, so they are easily detected by searching for similar websites. For example, if you offer professional camping equipment, your indirect competitors will be manufacturers of sportswear and casual shoes. Using similar keywords, they can reduce your traffic, especially if they have well-known brands.
