The classic SMS already has a replacement that has been in the making for several years. RCS is a service that offers the same advantages that SMS already has and adds many other very interesting ones. You could say that RCS is the update of SMS .
Of course, a system similar to SMS has opportunities for marketing. RCS is not only a good channel for marketing, but it could become the most effective one in the coming years.
RCS is a rich SMS
RCS is supported by major operators around the world, the GSMA and Google . It is a system that aims to improve the current SMS , based on the same principles.
It allows you to send mass messages , it does not depend on the buy telemarketing lead Internet and any mobile phone on the planet can receive them. They are updated to be more effective on current smartphones , as they include buttons, graphics, images and can interact with installed apps.
It’s something similar to WhatsApp or Facebook Messenger, but without the need to install anything or have an Internet connection . RCS works over mobile networks just like SMS.
One step ahead in marketing
The RCS system is, if possible, even more interesting for marketing than Abuuritaanka Miisaaniyad Suuqgeynta Dijitaalka ah ee Guuleysata SMS . The possibility of including images, graphics, interactive buttons or codes takes the possibilities to another level.
Of course, it is a more user-friendly system for users, who can easily reply or confirm an appointment. Who confirms an appointment via SMS? Nobody! With RCS, things will change, as user interaction will be simpler and more intuitive.
An opening rate similar to SMS
Today, SMS still has the highest opening rate, above WhatsApp, email or b2c lead social networks. With RCS, as it is a very similar system, we could see a very similar rate. This point, together with the previous ones, make the new RCS system one of the most important marketing tools today.
