Did you know that people are more motivated by pain than by pleasure?
Yes! And in this article I will show you how this concept. A relates to the world of online sales and how to take advantage of this feeling.
Relax! I promise no one will get hurt in the process. Let’s get started!
Pain vs. Pleasure in Online Sales
In marketing , when you attack a pain point, you create an almost immediate need. That’s why using the scarcity principle works so well.
I’ll give you an example : If you offer a child a lollipop for tidying his room, he’ll probably accept 50% of the time, but if you take the lollipop angola bulk telegram message sender away until he tidies up, he’ll start to complain because the world is . A over for him, and of course, he’ll act faster to get his candy back.
Our brain is designed to react to what is limited , to what has a brief availability.
How is the limitation on online sales applied?
To create that feeling of urgency that marks and determines the desire to buy, it is necessary to design a strategy that has exclusive offers. These can be a certain number of products with . A discounts or special plans for customers with memberships, or also, limited-time promotions.
However, do not abuse this tactic, because your clients will not see it as something serious and the feeling of scarcity will disappear, please do not make this mistake !
You can set specific times in the year (for special dates) and you will see how it will bring almost immediate results.
Don’t leave it for later…
Often, when constant why are nano influencers gaining popularity among italian brands? promotion or know that it is very frequent in that business, they tend to think like this: “I need it, but I’ll buy it tomorrow .” Practically, there is no element that convinces them to take immediate action.
There is no fear of not getting what you are offering later, which is why the offer must be credible, irresistible and conditional .
This is because we tend to think about pain to achieve pleasure. Accordingly, work on this strategy with the aim of getting your client to act immediately .
Your online sales will take off!
Make a plan that evaluates the risks and aqb directory benefits that can come from working limited offers for a short time. Or whatever best fits what you sell, so you can include this principle of scarcity that will help you multiply your sales and be successful in your campaigns.
