As we mentioned in our previous articles in this series, we are preparing the launch of a new high-flying email builder, ready to take you, the marketer, on a new experience of email creation and routing in your marketing automation tool. Without even realizing it, the key element of success is responsiveness.
Responsive email in 2020
What about email clients in 2020?
Gmail, Outlook, Hotmail,… The possibilities are numerous, especially in Europe! And when you combine the email client, the browser and the support (for example, Outlook 2010 web, on Chrome on Windows), New email builder this makes a large number of possible combinations with as many visual interpretations of the content of your email.
However, there are trends, leaders who have a large part of the market share, and which vary according to the targets (B2B, B2C, etc.).
Is it possible to have a “pixel perfect” email on all email clients?
An email that displays perfectly, no matter on which browser, device or france email list client, is it possible? In reality, it depends on your expectations. If you want a complex email, with many background images and other advanced features, the display will always be slightly different. For simpler emails, the rendering will be almost identical.
You have noticed that we use a lot of conditionals because there is no standard on the representation of HTML/CSS in an email client as there may be with the W3C with web browsers for websites.
Relying on reliable and future-proof technology, MJML
This is our choice, we have developed a very beautiful interface allowing the New aleart news builder implementation of many features. On the other hand, as we have explained, making a beautiful email on each email client is very complex, even impossible. But “impossible” is not Webmecanik!
Thanks to the magnificent world of open source (to which Webmecanik is already very attached: Automation is based on Mautic, of which we are the main contributor) there is a technological building block available to everyone regarding responsive email: MJML.
MJML is a project, maintained by more than 90 contributors (imagine before having a incorporating these trackers into your daily routine team of developers of dozens of engineers dedicated to responsive email …) which allows to code email simply while ensuring the best possible rendering on all email clients. By choosing MJML, we ensure and ensure all our users to have a framework that evolves as quickly as the email clients on the market!
Further strengthen knowledge of multi-client overview
Looking to the future, while we now have a solid technical foundation to prepare for developments, we can imagine some other advantages that will allow you to anticipate the preview of your emails in different email clients.
Indeed, because responsive is more than complicated, web software such as EmailOnAcid or Litmus has been created to preview your email on all web, desktop and mobile clients. So to avoid any unpleasant surprises, we want to add an integration to these preview software to our builder.
