“I want to make 80k in March. There is no other option.” These were my words when I did the summary for February. In the end, there was another option. We were more or less 20% below what I would have liked to achieve. It’s not bad, but it’s not something to sing songs about and pat yourself on the back.
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1 Lego – 1.5k profit
2 Pokémon – 13.3k profit
3 Old top seller – 0.3k profit
4 Best ROI – 1.1k profit
5 First product – 0.7k profit
Lego – 1.5k profit
After falling in February, we have even surpassed January. I say “even” but taking into account that we were in March and it was the Easter shopping month, at least for countries like Germany, Lego has disappointed. This is probably where most of the 7k or so of turnover that we needed to reach the goal has been lost. Possibly one of the reasons was that there was a lack of low-cost sets and that in the end we had little sellable EOL Lego inventory.
Pokémon – 13.3k profit
If Lego has been part of the explanation for not having achieved the Pokémon objectives, it has been the second part. Pokémon is one of those typical and easy products to acquire at this time of year. Many of our products, in addition to the price range, were perfect as an Easter gift. There has not been an increase. Simply because there belarus phone number library were more days in March compared to February, we have gone from 12k to 13.3k. One of the reasons has been that we have missed the opportunity to work on optimizing the listings that were key for these dates. We have stopped passing up that opportunity.
Old top sellers – 0.3k profit
I will stop talking about the top sellers ʻAʻole hiki ke nānā in a moment. Nothing new here. The existing stock continues to be sold. Once again the result of 0.3k profit is repeated.
Better ROI – 1.1k profit
Once again we have dropped 0.1k. It is something fans data that we need to analyse in more detail to understand the reasons behind it. One of the objectives this year was to increase turnover and as 2024 has started we are seeing the opposite. It is time to take action now.
First product – 0.7k profit
In our first product, sales remain stable. We have dropped a little from 0.8k to 0.7k but it is nothing that worries me. We have had several stock-outs that should not have happened but that are part of the explanation for this result. I do not yet have the overall sales results for our brands but I sense that the overall evolution of the entire product range should be positive.
