LinkedIn is an interesting platform for almost every company that is active in the business market. Not only to attract customers and build relationships with them, but also to recruit staff. In this blog we will tell you how you can get the most out of LinkedIn for your company.
The Basics: Your LinkedIn Company Page
To create a LinkedIn company page, you need a personal LinkedIn profile. You can then create a company page via that profile by clicking on ‘For Business’ in the menu at the top right and then choosing ‘Create Company Page’. Then fill in your details and your page is created.
Company page finishe and now?
Your business page is the foundation from which you can build your business visibility. You can do this in the following ways:
Publish content
A business page without content is like a shop window without products. Not profitable. That is why it is important to publish content regularly. Keep the following guidelines in mind:
Try not to be overly obvious about wanting to ‘sell’. Social media, including LinkedIn, is particularly suited to inspire, inform and interact with your target group. New customers are the logical consequence.
Post content regularly, for example 2 or 3 times a week. The posts generally remain visible for a long time. Posting daily can therefore be counterproductive and cause irritation.
Alternate with different types of content: informative blogs, practical cases, news about your company, infographics, whitepapers, e-books, videos, etc. Also share relevant messages from other professionals. You will notice that this is also done the other way around with your content (as long as you keep the quality high).
Make every post visually appealing. Text posts without a photo, image or video will not stand out in the newsfeed.
Make sure that no post ends phone number library with a period, but always call for an action. This could be a link to your website or a call to leave a comment.
View and optimize your content performance
Posting content is one thing, optimizing the return on that content is another. Therefore, regularly look
Increase the organic reach Abuuritaanka Miisaaniyad Suuqgeynta Dijitaalka ah ee Guuleysata of your business page
Good content usually generates a lot of likes and shares and therefore ensures a greater organic reach than messages that receive little aob directory response. Therefore, provoke the response. For example, by asking a question in your message.
Another important element to increase your organic reach is to limit the number of times you include external links in your post. After all, LinkedIn’s goal is to keep users on the platform. So are you not allowed to include external links in your posts at all? No, you can, but limit the number of times you do it.
Finally, check your statistics regularly and see at what time you usually get the most response to your messages. The response of the first hour after you have posted a message has a great influence on your organic reachability in the period after.
