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IAB Spain , the advertising, marketing and digital communication association in Spain, has present today, Wnesday, September 27, the second Wave of the 2023 Digital Mia Advertising Investment Study , sponsor by adjinn and Adevinta Spain , and prepar in collaboration with PwC . A research that concludes that for this year 2023 , investment in digital advertising is expect to increase between 8% and 12% .
The growth forecast is therefore higher than that estimat in January, when it was between 3% and 8%, as report by IAB Spain, Adevinta and adjinn in a press release sent to the mia. The statement recalls that this study, which has been carri out annually since 2022, has “as its main objective to provide the digital advertising industry with a report on trends and to provide investment figures.”
The second wave also concludes
A that the most consolidat disciplines show moderate growth in H1: Search (8.4%), Social Networks (3.4%), Non-Video Display (2.7%), Native Advertising (3.2%) and Classifis (5.0%). Analyzing the emerging formats, their high growth rates stand out: DOOH (36.6%), Digital Audio (38.6%), Connect TV (88.0%) and Influencers (22.5%).
Furthermore, among the segments with the highest investment according buy telemarketing lead to the second wave of the 2023 Digital Mia Advertising Investment Study , “the growth of Video (12% in H1) and the stagnation of Display Non-Video (2.7% in H1) stand out, which highlights the trend of digital advertising towards the audiovisual environment.”
On the other hand, IAB
Spain also reports that Connect TV “was the segment with the greatest identify relevant keywords and phrases growth in 2022 and continues to be the discipline that will lead growth in 2023, with an expect increase of between 65% and 85%”. While the Digital Audio segment is growing strongly in 2023, with expect growth of between 35% and 49%.
Finally, the note on the 2023 Digital Mia Advertising Investment Study betting email list states that in digital audio “the great increase experienc by podcast formats stands out, which increas by 102.8% in H1.” And it mentions that after incorporating the Influencers segment in the 2022 annual study, this September update observes a growth of between 20% and 30% for this year.
