Yesterday I was reviewing the sales results of our own brands on Amazon. It has been more than 10k of the 19k profit we have achieved in terms of sales in March. It has not been a sales record (about 12k profit in December 2023) but it has been the first time that most of the sales no longer depend on third-party brands.
It is quite an achievement considering that the end of 2021 was the first sale and even exactly a year ago we were still at 0.8k profit. It must also be said that 60% of those sales are concentrated in two products.
This is how we got here.
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1 Focus on the brand
2 Know your target audience well
3 Luck
4 Test, optimize and continually seek improvement
Focus on the brand
It is somewhat generic, I admit, but it is one of the basic things to do. If you look at your own brand and think about improvements that you can implement, ideas emerge. Ideas emerge from tasks and from there execution. Doing things and evaluating the results makes progress. It is so easy and so complicated. It has been a long road that includes changing suppliers and manufacturers. Frustration along the way has been part of the journey.
Knowing your target audience well
The niche we touch, the world of collectibles, is well known to us. Having been in this field for more than six years has allowed us to understand the needs of the collector well. This has generated product ideas that have created demand and recurrence from day one. It seems unbelievable but studying the niche well is the basis for creating products bahrain phone number library that are not based solely on historical sales data analyzed with Helium10 type tools. In fact, all the experts would have avoided (and would continue to do so) the products that we have launched for the most part.
Luck
I’m not going to lie to you either. It has also Ke hoʻolohe ne ʻoe i luna? been luck to find a product that comes out of nowhere that has no reference or competition on Amazon and achieve 10-20 daily sales. But even luck is something you can provoke if you move a lot and quickly.
It is quite an achievement egypt data considering that the end of 2021 was the first sale and even exactly a year ago we were still at 0.8k profit. It must also be said that 60% of those sales are concentrated in two products.
Testing, optimizing and continually seeking improvement
This last point, more than a point that has brought us to where we are, will be the key to continue growing by a factor of 2-3 in a matter of 12 months. We still lack processes and, above all, routines that allow us to improve naturally without having to plan it. This will be the biggest challenge. Creating the structure that makes it impossible to fail because you have already programmed everything you have to do to reach the next level and not stand still.
