Why? Because between your business and the end consumer there is a barrier that you will have to overcome: social media algorithms. These algorithms mediate between your content and the users of a specific social network, and if your strategy is to publish little content on many different networks, you will not be able to position your brand on any of them, it’s that simple. The Spanish proverb says that he who tries to do too much, does little.
The best way to start is to
focus on 3 or at most 4 social networks, especially if you have a modest investment in mind. The selection will depend on the type of business you have and your target audience, but in general, the ones that work best are Instagram, Facebook, Tik Tok and, if you want to talk about your brand from a business or human resources perspective, LinkedIn. In this article we will talk about the three most famous ones: Instagram, Facebook and Tik Tok.
Instagram strategy in
A Coruña Keep in mind that if you want to develop a local telegram blast Instagram strategy in A Coruña, the content you should publish will probably not be exactly the same as if you want to position yourself in Santiago de Compostela or in Galicia in general. For several reasons: Because the same social media strategy is not used to get local followers in a municipality as in a regional one. They are not opposites, but they are not exactly the same either.
Because for very local businesses
such as a physical store, you will want to have followers welcome messages – planning and implementing the who are your target audience, and more specifically your buyer persona, because these are the consumers who will be most likely to buy your product. Now that we have clarified these points, we are going to give you five guidelines to keep in mind when starting the process of working on your brand image on Instagram and obtaining real and qualified traffic to your account.
Create original content
Instagram’s algorithm loves original content and offers a variety of tools cg leads that go beyond posts: reels, IGTV, Instagram Stories, highlights, and publishing your products on the marketplace. Combine different content. There is no worse strategy than focusing your content solely and exclusively on selling. Mix content, combine entertainment with advertising your business, or better yet, turn your product content into entertainment. Having a hybrid presence will always be highly valued. Encourage interaction.
