When designing your mass SMS campaign, make sure you integrate all the important elements to make it successful. A clear, concise message, with a clear call to action, a certain sense of urgency and a relevant offer, are some of the elements that will make you successful on Black Friday. Do you want to know how to do it? Below, we summarize the key points that cannot be missing in your SMS marketing strategy.
Key aspects on how to succeed this Black Friday
Keep in mind that Black Friday represents millions of euros in sales in our country, reaching an average spending per consumer of €232 in 2022. Therefore, you must be well prepared to make the most of these potential sales.
Before Black Friday
Generate anticipation
To generate excitement and anticipation among your subscribers, send brief and timely information about upcoming promotions before the launch. Your customers want to know in advance what you are preparing for this important date such as Black Friday. So don’t hold back and start preparing the ground. This could help you expand your subscriber list through word of mouth.
If you have subscribers who have signed up in the past to benefit from a welcome offer and are now considering whether to continue signing up, remind them that they can benefit from other benefits in the future. This will ensure your retention rate.
Prepare your team
We often think only about the marketing campaign and forget about other parallel details that are just as important. Managing stock, informing the team, preparing shipments, etc., are actions that we must prepare in advance to avoid friction that generates How to succeed negative experiences among your customers.
You probably already have it under control, but we have prepared a small list that will allow you to know if you have thought of everything.
