The customer journey increasingly starts on a marketplace, such as bol or Amazon, that is no longer news. Over the years, the supply of large, established brands on these platforms has increased significantly. In recent months, there have even been rumors that Nike is in talks again to sell their shoes on Amazon. In this article, I will tell you more about how you ensure that your brand stands out and how you protect your brand identity in a market full of competing products.
The importance of brand identity on a marketplace
Consumers today have a growing range of products at their disposal and seem to be less loyal and more price-driven. This is why it is important for brands to differentiate themselves. A strong brand stands out from the competition. A unique identity allows potential customers to recognize a brand in the wide range. It is a tool for consumers in their search for accurate mobile phone number list quality and reliability.
Developing a strong presence and differentiation in an online marketplace is a strategy that businesses cannot ignore when they start selling.
How do you tell your story and make your brand recognizable
in an environment that is not yours? A survey by ShoppingTomorrow shows that 46% of respondents find brand awareness and branding Mengapa Startup Harus Memprioritaskan Pengembangan Aplikasi Seluler Kustom the biggest challenges when selling via a marketplace. Another challenge is the number of comparable, cheaper products and third buying house b party sellers who sell exactly the same products. You will also have to distinguish between these to stand out.
How brands can differentiate themselves on a marketplace
Large retailers such as bol and Amazon also see the importance of brand identity on their platforms, because they also benefit from strong, recognizable brands . They offer various tools and possibilities to help brands distinguish themselves and tell their story.
