Buyer personas outdated? Not for me. It helps a lot to have a clear picture of who you are creating content for when creating it. What I do find outdated are the static A4 sheets that are reviewed once a year. Fortunately, AI offers a solution here. In this article I explain how to create a lively buyer persona with ChatGPT that you can use as a guideline for your marketing and communication efforts.
How to create a buyer persona with ChatGPT?
Using AI tools like ChatGPT to create buyer personas is useful because it can quickly analyze large amounts of data and recognize patterns. You probably have an outdated document in one of the folders on your computer that is supposed to represent your buyer persona. I think it is unlikely that it is still up-to-date.
Sound familiar? So start collecting information that can help you make your buyer persona more complete. Do you really have no idea what a buyer persona for your organization could look like? Then ask ChatGPT to create a template for you. For example, you can do this like this:
Hi ChatGPT, as a MarCom advisor I phone number library regularly write blogs for Frankwatching, mainly about AI and content (marketing). I want to create a buyer persona that I can use as inspiration to ensure that my blogs better connect with the readers. Can you indicate what information I need? Do this in the form of a template that I can download. Give suggestions per section on where I can get the information from.
This is the answer:ChatGPT Response to Request for a Buyer Persona Template
And this is the template (click on the image for a larger version):
Buyer persona template generated with ChatGPT
And that is the bonus tip of this article: ask ChatGPT to create templates that you can download and further customize. This way you can easily continue working with them.
Once you have gathered the information, Persyaratan Sistem e-Faktur untuk Kepatuhan GST di India you can ask ChatGPT to create the buyer persona. Indicate in your prompt whether you want ChatGPT to base the buyer persona entirely on input from your documents, or whether they can also make assumptions and fill in the missing information.
By the way, I want to emphasize again bw lists that it remains important not to rely solely on AI for your buyer persona, keep talking to your target group or customers.
Once you have gathered that information and your buyer persona is complete, we move on to the next step.
